P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - People enjoying themselves? 0:01 - Oh, honey, don't ask them. 0:02 - My breath? 0:04 - (laughs) Try some onions, maybe it'll help. 0:05 - I'll try mouthwash. 0:07 - Okay. 0:08 - How's that? 0:10 - Now you smell like a medicine chest. 0:11 - Hey, my mouthwash works. 0:12 - Come here. 0:14 - Use Scope? 0:15 - Scope fights bad breath too, 0:16 but you end up with fresh minty breath 0:18 instead of medicine breath. 0:19 - Scope really works. 0:22 - I better check. 0:24 - Yeah. 0:26 Announcer Get Scope in the convenient new 40 ounce size. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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