P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (boat horn blaring) 0:02 Narrator As the damp morning fog 0:03 creeps through the porthole, 0:05 a pasty film covers the Duggwitt's mouths. 0:06 They wake (alarm ringing) 0:09 with the worse breath of the day. 0:11 Both Morning. 0:12 - (exhaling loudly) Scope? 0:13 - I'll use mine. 0:15 - Yours makes your breath medicine-y, 0:16 not minty like Scope. 0:17 - Mine kills germs. 0:18 - Scope kills germs. 0:19 - C'mon. 0:20 - Try. - (exhaling loudly) Minty fresh. 0:22 - And? 0:23 - Kills germs. Both Morning. 0:25 Narrator Scope fights bad breath. 0:27 Doesn't give medicine breath. 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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