P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator In the heart of the city, as the Blairs sleep, 0:02 a pasty film covers their mouths. 0:04 They wake with the worst breath of the day. 0:07 Both Morning. 0:09 - Scope? 0:12 - I'll use mine. 0:13 - Yours leaves your breath mediciny, not minty like Scope. 0:13 - Mine kills germs. 0:16 - Scope kills germs. 0:17 - You sure? 0:19 Okay. 0:20 Ah, minty fresh 0:21 - And? 0:23 Both Kills germs. 0:24 Morning. 0:26 Narrator Scope fights bad breath, 0:27 doesn't give medicine breath. 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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