P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (soft instrumental music) 0:00 (birds chirping) 0:02 Narrator Deep in the woods, 0:03 as the Craig's sleep, 0:03 a pasty film covers their mouths. 0:05 (clock ringing) 0:07 They wake with the worst breath of the day. 0:08 - Morning. 0:11 - Ahh. 0:11 (lid thudding) 0:12 Scope, honey? 0:13 - I'll use mine. 0:14 - Yours leave your breath mediciny. 0:15 Not minty like Scope. 0:16 - Mine kills germs. 0:17 - Scope kills germs. 0:19 - Come on. 0:20 - Try! 0:21 - Ahh! 0:22 Minty. 0:23 And kills germs. 0:24 - Morning! 0:25 Narrator Scope fights bad breath. 0:26 Doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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