P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator As the night creeps by, a pasty film 0:01 covers the Neals' mouths, teeth. They wake 0:04 with the worst breath of the day. 0:08 - Mm. Morning. 0:09 - Morning. My breath. 0:10 - Mouthwash. 0:12 - Ah. Scope? 0:13 - I'll use mine. 0:14 - Yours leaves your breath medicine-y, smell. 0:15 Not minty like Scope. 0:18 - Ah, but mine cleans. 0:19 - Can't clean your mouth better than Scope. 0:20 - Okay. 0:23 - Ah. Hmm. 0:24 (overlapping) Morning. 0:26 Narrator Scope fights bad breath. 0:27 Doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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