P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This smelly onion and Scope 0:01 showed something new about fighting bad breath 0:03 to the Besantys, watch. 0:05 You've both used the leading antiseptic? 0:06 - As long as I can remember. 0:08 - Okay, now smell that and think about breath. 0:11 - Very pungent. 0:15 - Okay, some Scope mouthwash in this saucer. 0:16 This half of the onion in Scope. 0:19 - Mm, very fresh. 0:25 - There goes the onion in yours, okay. 0:26 - Medicinal. 0:30 - It's remarkable the difference. 0:31 Scope seemed to do the job with a much more pleasant smell. 0:33 - oh, I think we'll change maybe tonight on the way home. 0:38 Narrator Scope fights bad breath. 0:41 Scope doesn't give medicine breath. 0:43

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