P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (clock ticking) 0:00 Announcer While the Brodies innocently asleep, 0:01 an evil thing is happening. 0:03 Don't be frightened. 0:05 It happens to most people. 0:07 A pasty film covers your whole mouth, 0:08 your teeth, your gums, your tongue. 0:10 It tells you you have morning breath. 0:13 The worst breath of the day. 0:15 (alarm clock ringing) 0:16 - Good morning. 0:20 - Morning. Announcer Scope helps get rid of morning breath. 0:23 Scope's combination of ingredients help clean 0:25 away pasty film, 0:27 leaving your breath smelling minty fresh, clean. 0:29 - Ah, that's better. 0:33 - Ah. 0:36 Announcer Scope fights morning breath, 0:38 the worst breath of the day. 0:40 - Good morning. 0:41 - Ha, good morning! 0:42
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John W. Hartman Center for Sales Advertising & Marketing History
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