P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 Announcer You're on your way to an important meeting 0:02 (ominous sound) 0:04 or getting ready for a big date 0:07 (ominous sound) 0:09 or getting together with someone special, 0:12 and then you feel it. 0:14 (ominous sound) 0:15 A bad taste in your mouth. 0:16 You may want to ignore it, 0:18 but don't, because a bad taste in your mouth 0:19 means you probably have bad breath, 0:22 and bad breath means you need minty, fresh Scope. 0:24 You see, Scope can clean away the bad taste in your mouth 0:28 because scope has a special combination 0:31 (splashing) 0:33 of hardworking ingredients. And when Scope cleans away the bad taste, 0:34 you'll know your breath smells minty fresh. 0:37 - Ah, now that feels better! 0:40 - You may kiss the bride. 0:44 (ominous sound) 0:50 Announcer When you have a bad taste in your mouth, 0:52 make your breath minty fresh, 0:55 with Scope. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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