P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator While the Clarks innocently sleep, 0:01 an evil thing is happening. 0:03 Don't be frightened, it happens to most people. 0:05 A pasty film covers your mouth, 0:07 it tells you have morning breath, 0:09 the worst breath of the day. 0:11 (alarm ringing) 0:13 Both Morning. 0:15 Narrator Scope helps get rid of morning breath 0:16 and pasty film 0:17 leaving breath minty fresh clean. 0:18 - Ah. 0:22 - Ah. 0:23 Narrator Scope fights morning breath, 0:24 the worst breath of the day. 0:25 - Good morning. 0:27 - Good morning. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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