P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I'll dazzle the ladies at Alice's wedding. 0:01 - Maybe. 0:04 - My dancing. 0:05 - No, honey your breath. 0:05 Try Scope, it works. 0:06 - Well, I'll use my mouthwash. 0:08 - There. 0:10 - You smell mediciny. 0:11 - My mouthwash fights bad breath. 0:12 - Scope gets breath clean, like your antiseptic. 0:14 Plus your breath is minty fresh not mediciny. 0:17 - I'll try it. 0:19 Ahh, 0:20 clean and fresh 0:22 - Say will you dance with me? 0:24 Spokesperson Scope fights, bad breath. 0:26 Scope doesn't give medicine breath. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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