P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator While Tim Domin innocently sleeps, 0:01 an evil thing is happening. Don't be frightened. 0:03 It happens to most people. A pasty film covers your mouth. 0:06 It tells you you have morning breath, 0:09 the worst breath of the day. 0:11 - Morning, daddy! Morning, daddy! 0:13 - Morning. 0:15 Narrator Scope helps get rid of morning breath 0:16 and pasty films, 0:18 leaving your breath smelling minty fresh, clean. 0:19 Scope fights morning breath, the worst breath of the day. 0:23 - Alright, come on in. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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