P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh, no. Who packed the Scope? 0:02 - Honey, the movers are here. 0:03 - Oh. Where's the Scope? 0:05 Announcer Bad breath, that funny feeling in your mouth. 0:06 - Good morning, Mommy. 0:09 - Morning, sweetie. 0:11 Announcer And that not-so-funny feeling 0:11 that you can't face the world. 0:13 - Oh, hey lady, pack this? 0:15 - Ah. Pack it. 0:16 Announcer So you turn away. 0:17 - The Scope? 0:19 - Bottom box. 0:19 - Got it. 0:20 Announcer Scope's strong tingly feeling 0:21 leaves your breath smelling minty fresh 0:22 so you can face the world. 0:24 - Ahh. 0:25 Good morning, Mr. Movers! 0:27 Announcer Scope brings you face to face. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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