P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Ms. Williams, 0:01 you may be my fencing instructor, 0:02 but in the morning you have bad breath. 0:06 What you need is Scope mouthwash first thing in the morning 0:09 and your breath will really be fresh. 0:12 That's it. 0:14 I'll tell her about Scope. 0:15 I'll say, "Ms. Williams, you have-" 0:16 Ms. Williams Good morning! 0:18 - Ms. Williams! - Oh, I see you use Scope too. 0:20 I just tried Scope and my breath feels fantastic. 0:21 From now, on it's Scope in the morning, 0:24 every morning. 0:26 En garde. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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