P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator While the Brody's innocently sleep, 0:01 an evil pasty film covers their teeth, gums, tongues. 0:03 It tells them they have morning breath, 0:07 the worst breath of the day. 0:08 (alarm clock rings) 0:10 - Good morning. 0:13 - Good morning. Narrator You need Scope. 0:14 Scope helps get rid of morning breath. 0:15 It helps clean away pasty film, 0:17 and it leaves your breath smelling minty fresh clean. 0:18 (exhales) 0:21 That's better. 0:22 (exhales) 0:23 Narrator Scope fights morning breath, 0:24 the worst breath of the day. 0:26 - Good morning. 0:27 - Good morning. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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