P&G: Scope Mouthwash, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Out of Scope. 0:02 Better get some before plane time. 0:03 Narrator When you have bad breath, 0:05 you have two feelings. 0:06 - Luggage, sir? 0:07 - No. Narrator That funny feeling in your mouth. 0:08 - Window seat? 0:10 - Please. Narrator And that not-so-funny feeling 0:11 that you can't face the world. 0:12 - Hello. 0:14 - Hello. - Nice flight. 0:17 - So you turn away. - Excuse me. 0:19 - That's when to turn to Scope. 0:20 Scope's strong, tingly feeling 0:21 leaves your breath really fresh. 0:23 - Nice flight. 0:24 - So you can face the world. - By the way, where are you- 0:27 Narrator Scope brings you face to face. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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