P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Whilst Dan and Elaine Brody innocently sleep, 0:01 an evil thing is happening inside their mouths. 0:04 Don't be frightened, 0:08 it happens to most people when they sleep. 0:09 A pasty films builds and covers your whole mouth. 0:12 Your teeth, your gums, even your tongue. 0:16 It helps cause morning breath, 0:20 the worst breath of the day. 0:22 (alarm ringing) 0:24 Both Morning. 0:28 Narrator That's why, first thing in the morning, 0:29 you need Scope. 0:31 Scope's combination of ingredients 0:33 cuts through pasty film and cleans it away 0:35 and instead of morning breath, the worst breath of the day, 0:38 your breath can be minty fresh and clean. 0:42 - Ah, that's better. 0:45 Narrator And you can feel like a human being again. 0:47 - Ah. 0:50 Narrator Scope fights morning breath, 0:52 the worst breath of the day. 0:54 - Good morning! 0:57 - Good morning. 0:58

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