P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Old man too strong, eh? 0:01 - No, Pop. It's your breath. 0:03 - I'll use mouthwash. 0:05 - Again? 0:07 - Now you smell mediciny. 0:08 - My mouthwash tastes mediciny, 0:10 but it makes my breath smell mediciny? 0:11 - Try my Scope. 0:13 Alright. 0:14 Narrator Scope fights bad breath too, 0:15 but it's different. 0:16 Scope gets breath clean like an antiseptic mouthwash, 0:17 yet your breath smells minty fresh. Not mediciny. 0:20 (people grunting) 0:23 - You win, Pop. 0:25 - [Narrator} Scope fights bad breath 0:27 without giving you medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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