P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - People enjoying themselves? 0:01 - Oh, honey, don't ask 'em. 0:02 - My breath? 0:04 - Ha, try some onions, maybe it'll help. 0:04 - I'll try mouthwash. 0:07 - Okay. 0:08 - How's that? 0:09 - Now you smell like a medicine chest. 0:10 - Hey, my mouthwash works. 0:12 - Come here. 0:14 - Your Scope? 0:15 - Scope fights bad breath, too 0:16 but you end up with fresh, minty breath 0:17 instead of medicine breath. 0:19 - Scope really works. 0:22 - I better check. 0:23 Yeah. 0:26 Narrator Scope fights bad breath 0:26 without giving you medicine breath. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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