P&G: Scope Mouthwash, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is the exciting single scene? 0:02 - Well, it certainly is single. 0:04 - What's wrong? I'm sure not your tan. 0:06 - I don't know, I tried to talk to some people. 0:09 - Uh oh, talking is the last thing 0:10 you should be doing 0:13 - My breath? That bad, huh? 0:14 - Afraid so. 0:16 - Sounds like it's time for some mouthwash. 0:17 That's embarrassing. 0:21 Thanks for telling me. 0:24 - I'm glad you appreciated it, because now, 0:25 I gotta tell you that your breath smells like medicine. 0:28 - Oh, what am I supposed to do? 0:31 At least in my mouthwash works. 0:32 - You don't have to go around smelling 0:34 like a medicine chest. 0:35 - I don't? 0:36 - Come on. 0:37 Here. 0:40 - Scope? 0:41 - Listen, Scope works too. 0:42 But instead of leaving your breath smelling mediciny, 0:43 it leaves it minty fresh. 0:45 - I hope this works. 0:46 - It will. 0:47 - Okay. 0:48 - I told you it would work. 0:53 - What would work? 0:55 - Oh, nothing. 0:56 Narrator Scope fights bad breath without 0:57 giving you medicine breath. 0:59


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John W. Hartman Center for Sales Advertising & Marketing History


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