P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: ♪ Ooh baby ♪ 0:01 - Hold it. 0:02 Your breath. 0:04 - I'll use my mouthwash. 0:05 (sighs) That's embarrassing. 0:07 ♪ Ooh baby ♪ 0:09 - Now your breath smells mediciny. 0:10 - Well, what should I do? 0:12 At least my mouthwash works. 0:13 - Come here. 0:15 - Scope? 0:16 - Scope works too, but your breath is minty-fresh, not mediciny. 0:18 - Ah! 0:21 Scope works! 0:22 - Breath's great. Now if we could just work on the voice. 0:24 Announcer Scope fights bad breath 0:27 without giving you medicine breath. 0:28
1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History
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