P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mike you'd be the greatest lifeguard, 0:01 but when you come on duty in the morning 0:04 you have bad breath, what you need is, Scope, 0:05 first thing in the morning 0:08 and your breathe will really be fresh. 0:09 That's it. 0:12 I'll tell him about Scope. 0:13 I'll say, Mike, you have, 0:15 Mike. 0:17 - Morning. 0:17 Oh, I see you use Scope too. 0:19 I just tried Scope. 0:20 My breath really feels fresh. 0:21 From now on its Scope in the morning, every morning. 0:23 (air whooshing) 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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