P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - While catching the Sunday football game and a snooze, 0:02 my wife woke me for dinner with, 0:05 - Honey, 0:06 (husband yawns) your breath smells so stale. 0:08 - So I tried my old mouthwash. 0:10 Then she said, 0:12 - You smell like a medicine chest. 0:13 - Well, it works. 0:14 - So does Scope. 0:16 It fights bad breath 0:17 and Scope gives you a minty, fresh breath 0:18 more people will like. 0:20 - She was right. 0:22 Now I use Scope. 0:24 Why settle for medicine breath 0:25 when Scope gives me... 0:27 - The breath more people will like. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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