P&G: Scope Mouthwash, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - George, we got a bad problem under this car. 0:01 - Yeah? Where? 0:04 - It's not the car, it's your breath. 0:05 - What do you want me to do, kiss you or work with you? 0:07 - Hey, come on. Gimme a break, huh? 0:08 Listen, I got something for you. Come here. 0:11 - All right. 0:13 Scope? 0:16 - It's strong. It'll make your breath okay. 0:17 - Ah. 0:21 Hey, Scope makes my breath feel fresh! 0:22 - Well, sure, dummy. I'm a front-end expert, right? 0:24 Announcer Scope brings you face to face. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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