P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (laughing) 0:01 - Now I've got you. 0:02 - John, we'll be late for the costume party. 0:03 - It's not John. It's the sheikh. 0:05 - Honey, with your breath, 0:07 you could not knock anybody off their feet. 0:08 - Oh, Mildred. 0:10 - Oh, come on, Mr. Sheikh. 0:11 This'll help. 0:12 - Scope? 0:13 - Scope's strong. 0:14 Your breath will be beautiful, 0:16 like a movie star. 0:17 - Ha. 0:18 Woman, my breath feels fresh. 0:21 - You're terrific, 0:23 But we're gonna be late. 0:25 (laughing) 0:26 Narrator Scope brings you face to face. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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