P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Uh-oh, outa Scope. 0:01 Presenter When you have bad breath, 0:03 you have two feelings. 0:04 - Daddy, you forgot my kiss. Presenter That funny feeling in your mouth, 0:07 and that not so funny feeling- 0:08 - My kiss? Presenter That you can't face the world. 0:10 - Morning, Harry. 0:12 - Good morning. 0:13 - Huh? 0:14 - Good morning. 0:15 - So, you turn away. 0:15 - Good morning. - Oh, Mr. Taylor's been waiting to see you. 0:16 Presenter That's when you should turn to Scope. 0:18 Scope's strong, tingly feeling leaves your breath 0:20 really fresh so you can meet the world head-on. 0:22 - Hello, Mr. Taylor. (chuckling) 0:25 Presenter Scope brings you face-to-face. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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