P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I'm gonna say, 0:02 Ms. Ray, you're a terrific chief operator, 0:03 but your breath sure sends a bad message. 0:05 You need Scope in the morning. 0:08 - Full of information, aren't you Viola. 0:09 - Ms. Ray. 0:11 - I hope Scope works 0:12 Narrator Scope helps clean away morning mouth film, 0:14 a principal cause of bad breath, 0:17 because Scope has a powerful combination of ingredients. 0:18 - Scope's great. 0:21 My breath feels fresh, thanks. 0:22 But no more personal calls. 0:25 Narrator Scope in the morning, every morning. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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