P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - When I use Scope, I find that, 0:02 my breath is fresher, cleaner. 0:04 I don't have to worry about embarrassing myself 0:06 by having bad breath. 0:09 If you work with a bunch of people 0:10 and you talk to them 0:13 you're going to be blowing your breath at them. 0:14 And if your breath isn't clean, 0:16 you're gonna embarrass yourself 0:17 by talking to them with bad breath. 0:19 I know that I feel more confident when I use Scope. 0:21 Narrator No matter how you say it, 0:25 Scope fights bad breath. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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