P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I said, "Wilma, wanna go to the beach?" 0:02 And she said, "I'd love to." 0:05 Love! 0:07 Guess she sorta goes for me. 0:08 - Ugh! 0:09 She won't go for your breath. 0:10 You need Scope. 0:12 - My breath? 0:13 - It's bad. 0:14 - Will Scope help? 0:15 - Sure, Scope's strong. 0:16 Leaves your breath really clean. 0:17 Fresh. 0:19 - You're right and it tastes great. 0:20 - Now Wilma will really go for you. 0:23 (towel snapping) 0:26 Announcer Scope helps keep you face to face. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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