P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - When daddy kisses me, he smells like medicine mom. 0:02 - It's his mouthwash. 0:05 Narrator Today, dad is trying Scope. 0:08 He figured since his regular mouthwash tastes 0:10 like medicine, it smells like medicine, 0:12 but Scope leaves his breath 0:14 feeling, smelling, fresh and pleasant. 0:16 - Bye sweetheart. 0:18 - Bye Love. - Mwah 0:19 (lips smacking) - Hmm. 0:20 - So long slugger 0:20 (lips smacking) 0:22 - Daddy smells good today mom. 0:23 Narrator Don't trade, bad breath for medicine breath. 0:26 Scope protects with pleasant breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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