P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Aunt Maisie, you taught me every stitch I know, 0:01 but in the morning you have bad breath. 0:04 What you need is Scope Mouthwash. 0:08 First thing in the morning 0:09 and your breath will really feel fresh. 0:10 Right! I'll tell her about Scope. 0:13 I'll say, "Aunt Maisie" 0:15 - Why, Julie, I see you use Scope, too. 0:17 I just tried Scope 0:20 and my breath really feels marvelous. 0:21 From now on, it's Scope in the morning, every morning. 0:24 You missed a stitch, dear. 0:27 (Aunt Maisie laughing) 0:28 (Julie laughing)
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John W. Hartman Center for Sales Advertising & Marketing History
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