P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I use Scope upon rising. 0:02 It gives me a good clean feeling in the morning. 0:04 Then after I've gone through the day, 0:08 I've been eating, and this and that and the other, 0:10 I come home. 0:12 I have a family. 0:13 I want to have a pleasant odor with them, 0:14 as well as with everyone else. 0:18 And so a little bit of Scope after I get home, 0:20 it can't hurt. 0:24 It can only help. 0:25 Voice-Over No matter how you say it, 0:26 Scope fights bad breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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