P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Madam Bustokovic, 0:01 you may be the world's greatest ballet teacher, 0:02 but in the morning you have bad breath. 0:05 You need Scope Mouthwash. 0:08 First thing in the morning 0:10 and your breath will really be fresh. 0:11 Yes. I'll tell her about Scope. 0:14 Bustokovic Good morning. 0:15 - Oh, Madam. 0:17 - Oh, you use Scope too? 0:18 I just tried Scope and my breath feels fantastic. 0:19 From now on it is Scope in the morning. 0:22 Every morning, we must take care of our bodies. 0:25
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John W. Hartman Center for Sales Advertising & Marketing History
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