P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator In the heart of the city, 0:01 as the Blair's sleep, 0:02 a pasty film covers their mouths. 0:04 They wake with the worst breath of the day. 0:06 Both Morning. 0:09 - Scope? 0:11 - I'll use mine. 0:12 - Yours leaves your breath medicine-y, 0:13 not minty like Scope. 0:14 - Mine kills germs. 0:15 - Scope kills germs. 0:16 - You sure? 0:18 Okay. 0:19 Ahh minty fresh. 0:21 - And? 0:22 Both Kills germs. Morning. 0:23 Narrator Scope fights bad breath. 0:26 Doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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