P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator While the Clarks innocently sleep, 0:01 an evil thing is happening. 0:03 Don't be frightened! It happens to most people. 0:05 A pasty film covers your mouth. 0:07 It tells you you have morning breath, 0:10 the worst breath of the day. 0:12 (alarm clock rings) 0:13 - Morning. 0:15 Narrator Scope helps get rid of morning breath 0:16 and pasty film, 0:17 leaving breath, minty, fresh, clean. 0:18 (both sigh contentedly) 0:21 Scope fights morning breath, the worst breath of the day. 0:24 - Good morning! 0:27 - Good morning! 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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