P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (ominous music) 0:00 Narrator While the Dunns sleep, an evil thing happens. 0:01 A pasty film covers their mouths, teeth. 0:04 (alarm clock ringing) 0:06 They wake with the worst breath of the day. 0:06 Both Morning. 0:09 - Mouthwash. (sighs) Scope? 0:11 - I use mine. - Yours leaves your breath medicine-y, smell. 0:14 Not minty, like Scope. 0:16 - But mine cleans. - Can't clean your mouth better than Scope. 0:19 - All right. 0:21 (sighs) Clean. 0:22 Both Morning. 0:25 Narrator Scope fights bad breath, 0:26 doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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