P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator While the Dunn's sleep 0:01 an evil thing happens. 0:02 A pasty film covers their mouths, teeth. 0:04 They wake with the worst breath of the day. 0:06 (alarm ringing) 0:08 - Morning. 0:09 - Morning. - Mouthwash. 0:10 Ahhhh. 0:12 Scope? 0:12 - I used mine. 0:13 - Yours leaves your breath mediciny. 0:14 Smell. 0:16 Not minty like scope. 0:17 - But mine cleans. 0:18 - Can't clean your mouth better than Scope. 0:19 - All right. 0:21 (sighing) 0:22 - Clean. 0:23 Morning. 0:25 - Morning. Narrator Scope fights, bad breath. 0:26 Doesn't give medicine breath. 0:28

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