P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This smelly onion and Scope showed something new 0:01 about fighting bad breath to the Besantys. 0:04 Watch. 0:06 You both use the leading antiseptic? 0:07 - As long as I can remember. 0:09 Demonstrator Okay, now smell that 0:11 and think about breath. 0:13 - Very pungent. 0:15 - Okay, some Scope mouthwash in this saucer, 0:16 this half of the onion in Scope. 0:19 - Mm, very fresh. 0:25 - Here goes the onion in yours, okay? 0:26 - Medicinal. 0:30 - It's remarkable, the difference. 0:31 Scope seemed to do the job 0:33 with a much more pleasant smell. 0:36 - Oh, I think we'll change maybe tonight on the way home. 0:38 Demonstrator Scope fights bad breath. 0:41 Scope doesn't give medicine breath. 0:43

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:29:19