P&G: Scope Mouthwash, 1967

Genre: Commercial

Year Published: 1967

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What the? Scope. 0:02 A mouthwash. 0:05 Somebody's trying to tell me I've got bad breath. 0:06 What's this? 0:10 "Once in the morning does it! 0:11 The Green Phantom." 0:13 Well, I'll fix that Green Phantom! 0:15 Alright, all hands on deck! 0:19 (siren wailing) 0:21 I'll get him! 0:23 You, sailor! 0:27 - Sir? - Are you the Green Phantom? 0:28 - Oh, Scope! Powerful stuff, tastes good too. 0:30 Me? No! 0:33 - You! Stand right there, mister. 0:34 - Captain? 0:36 - Did you put this in my flowerpot? 0:37 - Scope! Tremendous. 0:39 I use it every day, first thing in the morning 0:41 and my breath feels fresher for hours. 0:42 Me? Oh, I wouldn't! 0:45 - You there! Attention. 0:46 You're the Green Phantom! 0:48 - Captain, excuse me sir, I can't be! 0:50 Look, he got me too! 0:52 Announcer Before the Green Phantom strikes you, 0:54 get new Scope. 0:56 Once in the morning does it. 0:57


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John W. Hartman Center for Sales Advertising & Marketing History


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