P&G: Scope Mouthwash, 1965
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Genre: Commercial
Year Published: 1965
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Boss, ya have bad breath. 0:00 Just practicing. 0:03 His breath's okay mornings, but afternoons. 0:05 Gotta get him to use this new Scope. 0:08 Once in the morning, and I'm good even in the afternoon. 0:10 So today, I tell him. 0:14 Boss, you have- 0:16 - Harrison, I have just discovered the mouthwash: Scope. 0:17 They say, "Once in the morning, 0:21 "and you're a good, even in the afternoon." 0:22 Announcer Scope. 0:24 Once in the morning helps keep your breath fresh, 0:25 even in the afternoon. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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