P&G: Scope Mouthwash, 1965
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Genre: Commercial
Year Published: 1965
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Boss, you've got bad breath. 0:01 Rehearsing. 0:03 Mornings is okay. But afternoon! 0:04 Got to tell him about new Scope. 0:07 Once in the morning and I'm good, even in the afternoon. 0:09 Today, I'll tell him. 0:13 Mr Walters, I-- 0:16 - Jane run out and get me some Scope. 0:17 New mouthwash. 0:19 I heard once in the morning and you're good, 0:21 even in the afternoon. 0:23 Announcer Scope once in the morning 0:24 helps keep your breath fresh, 0:26 even in the afternoon. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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