P&G: Scope Mouthwash, 1965
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Genre: Commercial
Year Published: 1965
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - You're my mother-in-law 0:02 but you've got bad breath. 0:03 Practicing. 0:06 Morning, she's okay, but afternoons. 0:07 Gotta tell her about Scope. 0:10 Once in the morning, and I'm good even in the afternoon. 0:13 Today, I tell her. 0:15 Mother, you have, 0:18 (laughs) a new mouth wash! 0:19 - Yes, Scope. 0:21 They say once in the morning, 0:22 and you're good, even in the afternoon. 0:23 Announcer Scope, once in the morning helps keep 0:26 your breath fresh, 0:28 even in the afternoon. 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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