P&G: Scope Mouthwash, 1965

Year Published: 1965

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Jane Mr. Walters. 0:01 You're the vice president, but you have bad breath 0:02 bad breath. 0:06 (sigh) 0:08 Just rehearsing. It's my boss. 0:09 Coming in mornings, his breath is fine. 0:11 But later on, 0:14 got to get him to use this new mouthwash, Scope. 0:16 Once in the morning and I'm set for hours. 0:19 Vice president or not, 0:22 today I tell him. 0:24 - When your breath isn't right, there's a coating 0:26 in your mouth, hidden mouth film. 0:28 But Scope is so powerful 0:30 it cuts through hidden mouth film 0:32 and fights mouth odor for hours. 0:34 Jane Mr. Walters, I have to- 0:37 Mr.Walters Ah Jane. You're there. 0:40 My wife called. 0:41 Could you run downstairs and get me some Scope? 0:42 New mouthwash. 0:45 She said once in the morning, and you are set for hours. 0:46 - Scope from Procter and Gamble 0:50 so powerful, once in the morning 0:53 and you're all set for hours. 0:55 Once in the morning does it. 0:57

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