P&G: Scope Mouthwash, 1965

Year Published: 1965

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You're my mother-in-law and I love your daughter 0:01 but you've got bad breath. 0:04 Bad breath. 0:07 Been practicing, 0:09 I got to tell her. 0:10 Her breath is okay early in the morning 0:11 but later on, 0:14 got to tell her about this new mouthwash Scope. 0:15 Once in the morning and I'm set for hours. 0:18 So today 0:20 I give her the word. 0:22 Narrator When your breath isn't right, 0:23 there's a coating in your mouth, 0:25 hidden mouth film. 0:27 But Scope is so powerful 0:28 it cuts through hidden mouth film 0:30 and fights mouth odor for hours. 0:32 - Mother I have something to tell you. 0:34 Oh here I'll help. 0:36 Mother, 0:38 you ha- 0:39 You have the new mouth wash. 0:42 - Oh yes 0:44 Scope. 0:45 They say once in the morning and you're set for hours. 0:46 Narrator Scope from Proctor and Gamble. 0:50 So powerful once in the morning 0:52 and you're all set for hours. 0:54 Once in the morning, does it. 0:56

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