P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mr. Walters, you could fire me for this, 0:01 but you've got bad breath. 0:04 Bad breath! 0:06 Rehearsing. 0:09 My boss, when he walks in mornings, oh! 0:10 I've got to get him to use this new mouthwash. 0:14 Scope. 0:16 I use it once in the morning, 0:18 and my breath feels fresher for hours. 0:20 Vice president or not, today, I tell him! 0:22 Narrator When you wake up mornings, 0:27 there's a film in your mouth that you can taste. 0:28 Powerful new Scope cuts through this film 0:31 and helps reduce mouth odors for hours. 0:33 Jane Oh, Mr. Walters! 0:35 (door slams) 0:37 - Fantastic. 0:38 - Mr. Walters. 0:39 - Jane. 0:40 - You have-- 0:40 - A great day. 0:41 I've found a new mouthwash. Scope. 0:43 Tried it this morning, 0:46 and my breath feels like it will last for hours. 0:47 (clears throat) 0:50 Yes. Now, what's on your mind? 0:51 - (Narrator) Scope. From Proctor and Gamble. 0:53 So powerful, first thing in the morning, 0:55 and your breath feels fresher for hours. 0:57 Once in the morning does it. 0:59

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