P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (men chattering in Japanese) 0:01 - A new dish! 0:03 Scope? 0:06 "For bad breath, once in the morning does it. 0:08 The Green Phantom." 0:11 This is not for me. I use Scope! 0:12 This is for you! 0:15 - Oh, how kind you are! Scope? 0:16 - Scope fights bad breath. 0:19 - Oh, fights bad breath? It's not for me, it's for you. 0:21 - I use it first thing in the morning 0:24 and my breath feels fresher for hours. 0:25 - Yeah, terrific. But I ordered egg roll. 0:28 It must be for you. 0:30 - You're so gracious, but my breath is no problem. 0:32 It's as fresh as lotus blossoms. 0:36 Please. 0:40 - No, dear friend. Please. 0:42 Green Phantom, whoever you are, 0:48 we have ways of dealing with you. 0:52 (gong crashes) 0:55 Narrator Green Phantom say, 0:56 "Once in the morning with Scope does it." 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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