P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (people cheering) 0:01 (whistle blows) 0:04 Starter Okay. 0:06 Everybody out for the start of the potato sack race. 0:07 (people cheering) 0:09 - Phil I got a feeling this is our year. 0:13 - Sure. 0:16 My speed and your breath will blast them of the course. 0:17 - Darn tootin' buddy. 0:20 What? Are you saying I have bad breath? 0:22 - Don't fly off the handle Wally. 0:26 - Wait just a darn minute Phil. 0:27 - Well cool down Wally. 0:29 I brought you some Scope. 0:30 - Mouthwash? 0:32 (gun fires) 0:33 - Yeah. But Scope's a mouthwash that 0:34 fights bad breath for hours. 0:35 That's what you need Wally. 0:37 A good long lasting mouthwash. 0:39 With Scope, once in the morning does it. 0:40 Wally Well thanks Phil I get the point. 0:43 Right now I think we better shut up and 0:46 start hopping for a while. 0:48 - Okay. Okay. 0:50 (people cheering) 0:51 Narrator Scope, once in the morning does it. 0:52 - Dang it. I'm moving let's go come on. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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