P&G: Scope Mouthwash, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, you wanna hear something? 0:01 The new kid comes over to me, he says, 0:03 "Hey, Boss, try this Scope." 0:05 I say, "why?" 0:07 He says, "The usually reason, you have bad breath." 0:08 And he tells me not to worry, 0:11 Scope first thing in the morning 0:12 makes your breath feel fresher for hours 0:13 and something about germs. 0:15 - Yeah, Scope kills germs for hours. 0:16 - Imagine that kid insinuating I got bad breath! 0:19 What should I do about it, Gus? 0:22 - First thing you should do is keep the Scope. 0:24


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John W. Hartman Center for Sales Advertising & Marketing History


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