P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mr. Walters. 0:01 You're the vice president, 0:03 but you have bad breath. 0:05 Bad breath. 0:07 Just rehearsing. 0:10 He's my boss, but he's got to know. 0:11 Me? I use this new mouthwash, Scope. 0:14 Once in the morning and my breath feels fresher for hours. 0:17 Vice president or not. 0:22 Today, I'll tell him. 0:25 Announcer You wake up in the morning, 0:26 there's a coating in your mouth that you can taste, 0:27 hidden mouth film but Scope cuts through hidden mouth film 0:30 and helps reduce mouth odor for hours. 0:34 - Mr. Walters, I have to. 0:38 Mr. Walters Jane, you there? My wife called. 0:41 Could you run downstairs and get me some Scope? 0:43 New mouthwash. 0:45 She said, "Once in the morning 0:47 and her breath feels fresher for hours." 0:48 Announcer Scope new from Proctor and Gamble. 0:51 So powerful first thing in the morning 0:54 and your breath will feel fresher for hours. 0:55 Once in the morning does it. 0:57

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