P&G: Scope Mouthwash, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Mother How were things at the steno pool today, son? 0:01 - The little Snodgrass girl gave me this Scope. 0:03 - She did? 0:06 - She said it was simply marvelous 0:08 the way you take it first thing in the morning, 0:09 and it makes your breath feel fresher for hours. 0:11 - Indeed! 0:14 - And she told me Scope kills germs for hours, too. 0:15 - Yes, it does, 0:18 but the nerve- 0:20 - Mother, should I fire her for telling me I have bad breath? 0:22 - Of course! 0:23 But keep the Scope, honey bunch. 0:25
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John W. Hartman Center for Sales Advertising & Marketing History
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