P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (footsteps stomping) 0:02 - Mirror, Mirror on the wall. 0:06 (music) 0:07 Well, Mirror you'll never guess what 0:09 that charmer of a prince pulled today. 0:11 Told me, the queen, 0:13 that I had bad breath. 0:17 Then he handed me this bottle of Scope. 0:19 He says he uses it first thing every morning, 0:22 and his breath feels fresher for hours. 0:24 True, Mirror he's got a breath as fresh as 0:27 that Snow White woman. 0:29 He also said that while Scope's keeping your breath fresher 0:31 for hours, it's also killing germs for hours. 0:34 Well, that's fine. 0:37 If you've got bad breath. 0:38 But I mean, I am royalty. 0:40 I've got royal breath! 0:43 Oh, Mirror level with me, will ya? 0:46 Do I? 0:49 - You're the clean queen. 0:50 But keep the Scope. 0:52 (Queen sneers) 0:54 Narrator Scope. Once in the morning does it. 0:56

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